Mon premier blog

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064

A more in-depth angles than merely reusing the same topic in multiple places. The second edition (2012) updates this with new case studies, examples and more. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. What does this mean for SEOs and content strategy? To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags. By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality. Kristina Halvorson's book quickly became the go-to source when it came out 2009. Check out this lengthy discussion on the content strategy group for different angles to explore here.